Our Story
At Oxford Meadow, we believe that what you wear should care for you — not just adorn you.
If you truly consider your wellbeing and that of your loved ones, ask yourself: What’s on your body?
So much of what we wear today is filled with synthetic fibres, chemical dyes, and microplastics that quietly affect our health and the world around us. Oxford Meadow was born from the desire to return to what is pure — to create clothing and accessories that honour the body, nature, and the calm beauty of simplicity.
Founded by Meg Genden, Oxford Meadow began as a mother’s search for truth and transparency in the things that touch our skin every day. That search led back to her roots in Mongolia, where living in harmony with the land is a way of life, not a philosophy. There, she rediscovered the strength and softness of cashmere — a fibre that is not only naturally luxurious but also kind to people and planet.
Every Oxford Meadow piece begins with 100% Mongolian cashmere, sourced responsibly from nomadic herders who respect both their animals and the earth. From these origins, the brand grew into a bridge between Mongolian heritage and British design — combining centuries-old craftsmanship with modern, minimal form.
As part of the United Nations Sustainable Development Goal #12: Responsible Consumption and Production, Oxford Meadow is committed to creating consciously — celebrating artisans, respecting nature’s rhythm, and encouraging thoughtful choices in a fast-moving world.
Oxford Meadow is more than a label.
It’s an invitation to slow down, choose well, and care deeply — for yourself, your loved ones, and the world you share.
What We Believe, What We Create
-
Our Philosophy
Our purpose is guided by the belief that luxury should never be loud — it should be felt. Each collection is a reflection of quiet sophistication, mindful design, and responsible creation. We make fewer, better things — designed to endure, crafted to breathe, and meant to bring comfort in its truest form.
-
Our Vision
Oxford Meadow is more than a brand — it’s a bridge between cultures and communities.
We’re creating a global creative platform where sustainability, artistry, and innovation come together. Our goal is to empower local makers, connect conscious consumers, and redefine what modern luxury means: beauty with purpose, design with soul. -
Our Craft
Mongolian cashmere is among the finest in the world, known for its softness and durability — the result of goats thriving in Mongolia’s -40°C winters. And our story continues here in the UK, where we’re building partnerships with local artisans to create handmade collections that celebrate British skill and creativity. Every piece is part of a movement toward slow, conscious luxury — where fashion and responsibility coexist.